We work closely with suppliers to ensure each product is optimized for success in a controlled market. This includes reviewing your packaging, flavor profiles, and pricing to ensure alignment with buyer expectations and category trends. We help refine your brand story, identify which SKUs are best suited for launch, and advise on updates that may improve listing potential. For growing portfolios, we evaluate expansion timing, seasonal opportunities, and category viability. Our goal is to present a clear, compelling value proposition that resonates with government buyers and supports long-term performance in Canada.